Happy Friday! We’re back with another Made for Paid rundown. Things have been relatively quiet this week in the social media advertising department, but we do have some interesting SEM news to share. Let’s dive in!...

Just yesterday, Google+ and Twitter unveiled two changes to their service that impact individuals who work with social media strategy: Google+ vanity URLs and Twitter photo preview in feeds. Social media offerings and features are always in flux, but here’s why we’re excited about these two small tweaks.

blogBlogging is one of the best ways to engage with your audience, encourage brand loyalty and help inspire confidence in new customers. Everyone—organizations, universities, professionals and businesses of all shapes and sizes—will get a boost from sharing thoughts, product news and helpful advice with online communities. Are you blogging, but not sure if what you’re doing is effective? Ask yourself the following: