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Insights

When every brand looks the same, do you follow suit or stand out? It all began with Silicon Valley startup brands who came of age, and wanted to be perceived as the big players that they now are in our lives. From Google, to PayPal, to Airbnb, this generation of companies grew from zero to hero at speeds completely unlike the mega brands before them. In the span of only a few years, these up-and-comers came to not only match, but in some cases eclipse, the cultural reputation of past goliaths such as Unilever, Sony and Nestle. EVERYBODY FALL IN LINE! pic.twitter.com/B9JU5nvpMu — OH no Type Co (@OHnoTypeCo) February 13, 2018 With that historic growth came a unique problem. Many of these brands started out with logos created at the hands of scrappy talent with scrappy strategic approaches. To become fully-evolved and established...

With recent data-powered performance results trending in favor of native advertising, display ads face a questionable future. Business Insider reported that native ads will drive 74 percent of ad revenue in the U.S. by 2021. In today’s digital space, the benefits of native advertising over display are becoming increasingly apparent. It’s easy to assume that the only reason native ads currently wield power is their ability to seamlessly blend into website content. While this is certainly an advantage, there’s a broader spectrum of factors boosting native’s relevance. We took a closer look and charted out 6 critical reasons why native advertising has, and will continue to, grab display’s revenue share:   1. Ad-Blocking According to a PageFair study, adblock usage grew 30 percent in 2016, resulting in 236 million desktop devices and 380 million mobile devices adopting adblock. This trend has played a...

Digital properties today face a tricky balancing act with quality and speed: users expect the utmost visual experience to consider a brand credible, regardless of industry, and they expect it to be delivered immediately. When asked what influenced their first impressions of a company, 94% of respondents indicated basing their opinion on the design elements of the company’s home page, while only 6% referenced specific content. Meanwhile, 2 seconds load time is the threshold for website acceptability, with every additional 1 second delay in page response time resulting in a 7% reduction in conversions....

Another week flies by and social networks continue their scurry to churn out meaningful updates in the new year. This edition of Spark Bites brings you some very impactful announcements from major social networks. Read on to find out more!   Quickly! - Quickly GIF from Quick GIFs   Facebook   Facebook has acquired Confirm.io, a software that facilitates easy verification of users’ identification documentation. This move is expected to make identity verification and account recovery a much smoother process on the social platform. We also expect that the acquisition will better equip Facebook to weed out fake news publishers - a battle that the social network is perpetually fighting.    Facebook has decided to leverage crowdsourcing to help combat fake news. The social network has put in place a 2-question survey that will appear on the screens of randomly-selected users. The survey will determine if...