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Insights

Choosing the right social media platform to position your business in the digital space is crucial, as it affects the way your business engages with consumers. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. This platform can be leveraged to provide credibility as a player in your brand’s industry, and allows your brand to connect with audiences through creative campaigns and timely cultural moments. In this blog post, we’ve put together guidelines to help you effectively create and optimize your brand’s content on Twitter. ...

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

Welcome to Spark Bites, the express route through all the social media news you crave! Whether you have an exciting career in social media or you love to stay up to date with the newest options for your personal feeds, this Spark Growth blog can take you where you want to go! This week, there are lots of new options for marketers out there, so all aboard the Spark Bites train! First stop: Facebook!   Facebook: Ooh, new choices! Facebook stories now gives you the option of adding CTA stickers. These options include “Shop,” “Call now,” “Get directions” and other buttons that will be very intriguing for marketers to incorporate into their stories. Applaud now! Many Android devices have agreed to a deal with Facebook, which will make the app preloaded and undeletable. The permanent version of the app can be disabled,...

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....