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Since a large portion of the Spark Growth team hails from Bowdoin College, there are two things we really love: social media, and downtown Brunswick, Maine. So, our hearts melt (and gelato loving palates whet) when it comes to The Gelato Fiasco. This new downtown must-see destination’s social media presence is just about as good as its amazing gelato. We had a chance to interview their marketing lead to learn more about their tips and tricks....

Thinking about advertising on Facebook? It can be a cost effective way to acquire some new 'likes' and customers, while setting daily maximums or total campaign maximums to fit within your budget. If you're going to try Facebook ads, you will want to test out different ads to understand which get a better response - find out how. ...

More and more people are using their mobile phones to scan QRs codes. Check out how these marketers and product managers are using QR codes in interesting ways on their products, in store and on advertisements. Does this give you any ideas for your business?...

Ready to take your business' website to the next level in 2012? These tips will help you get ahead of the curve in your design and functionality, while maintaining the flexibility to ensure your site is still accessible to those will older browsers....

Birchbox, a NYC startup in the beauty products industry, launched a blog in 2010 and the popularity of both its blog and service (beauty sample delivery) grew extremely quickly. Find out 6 major things to keep in mind as you develop content for your company's blog and grow its following....