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One of the most epic social media train wrecks occurred a few weeks ago when a small restaurant in Arizona crashed and burned on Facebook. Its owners also trashed Reddit and Yelp “haters”, used four-lettered insults and displayed a level of craziness online that would put Amanda Bynes to shame. If you haven’t already guessed it, we’re talking about Amy’s Baking Company and what has to be their deliberate attempt to commit brand suicide.

Snapchat. Ever heard of it? It’s an app that has quickly become a staple on almost every teen’s smartphone along with Facebook, Twitter, Instagram and Vine. Created by four Stanford students, the app allows users to send photos and videos that are viewable for only up to 10 seconds before they self-destruct.

Here at Spark Growth we’re going bananas over Chirpify, an increasingly popular platform that lets you make “in-stream” payments via social media with just one post. With Chirpify, buyers and sellers engage in commercial transactions directly on Twitter, Facebook and Instagram. Here’s the breakdown on how this amazing platform can potentially rock the online payments world.

Vine is the newest kid on the social media block, and with branded Vines being 4 times more likely to be shared than branded videos, it’s definitely time for your business to consider incorporating it into its digital marketing strategy. A Vine video can show off your brand’s personality and voice, all within a nice six second looping video that is perfect for the short attention span of today’s public. Although we at Spark Growth are excited to share another fun marketing tool with you, we also want to make sure you’re not wasting your time with the new app. Here’s what you should aim for when using Vine to market your brand:

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Spark Growth's copywriting partner MarketSmiths knows a blog's no good without pico de gallo. Read what blogger Jackie Potts has to say about what your business blog might have in common with a fish taco stand in the Himalayas... So you’ve launched your new website. You’re live; you’re public; you’re exhausted. Congratulations! What now? We hear this question often from our clients, along with: I sell virtual whitewater rafting, canine chapeaus, or flying squirrel advertising. Why on earth would I need a blog? Here are some persuasive stats: Companies that publish 15 or more blog posts per month generate five times more Web traffic than companies that don't blog at all. Even those who blog 9-15 times per month generate three times more traffic, according to a recent study by the good folks at Hubspot.

Amy Noelle is the culinary genius behind Sugar Flower Cake Shop.  Sugar Flower Cake Shop creates unique special occasion and wedding cakes made from local and sustainable ingredients featuring realistic-looking flowers handmade from sugar.  We thought we'd ask her a few questions about how she's mastered social media for her business.  Here are some of her "slices" of advice: When do you like to post? How often do you post? I like to post when I actually have something to say.  The timing varies, though.  We are more active on the weekends as that is when our cakes are ready for their close-ups.  I recently learned a handy-dandy trick from Andrew and Pooja at Spark Growth Partners who dazzled me with the ability to schedule Facebook posts.  I just started this today and have posts ready for the rest of the week!!  Super excited that I don't have to remember to put super important posts out there when I know I'm going to be busier in the shop. What are your favorite blogs? Sugar Flower Cake Shop has a great relationship with Martha Stewart Weddings, so I'm always tuned into that blog.  We follow a ton of wedding industry professionals to see what they are up to.  My favorite non-wedding blogs are from NYC Business Solutions (helping to keep me on track as a business owner) and Urban Simplicity (helping to keep my stuff, and sometimes my brain, organized!)