Amy Noelle is the culinary genius behind
Sugar Flower Cake Shop. Sugar Flower Cake Shop creates unique special occasion and wedding cakes made from local and sustainable ingredients featuring realistic-looking flowers handmade from sugar. We thought we'd ask her a few questions about how she's mastered social media for her business. Here are some of her "slices" of advice:
When do you like to post? How often do you post? I like to post when I actually have something to say. The timing varies, though. We are more active on the weekends as that is when our cakes are ready for their close-ups. I recently learned a handy-dandy trick from Andrew and Pooja at Spark Growth Partners who dazzled me with the ability to schedule Facebook posts. I just started this today and have posts ready for the rest of the week!! Super excited that I don't have to remember to put super important posts out there when I know I'm going to be busier in the shop.
What are your favorite blogs? Sugar Flower Cake Shop has a great relationship with Martha Stewart Weddings, so I'm always tuned into that blog. We follow a ton of wedding industry professionals to see what they are up to. My favorite non-wedding blogs are from NYC Business Solutions (helping to keep me on track as a business owner) and Urban Simplicity (helping to keep my stuff, and sometimes my brain, organized!)