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So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

Welcome back to another week of Spark Bites by Spark Growth! This week, Twitter updated its “Explore” section to connect with users’ locations, and Facebook launched a feature that allows users to support businesses affected by COVID-19. Read more for further social media updates! ...

Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

We’re back with another week of Spark Bites by Spark Growth! This week, Snapchat moved up the launch of its mental health resource, “Here For You,” and Instagram launched a media sharing option that allows users to feel more connected when video chatting. Read more for further social media updates!...

Welcome back to a jam-packed week of social media updates on Spark Bites by Spark Growth! We hope you are all staying safe and healthy. This week, LinkedIn released free courses teaching users how to effectively work from home, and Facebook launched a million-dollar grant program toward fact-checking. Read more for further news! ...