Paid Media 

CAPABILITIES & APPROACH

Our Paid Media Approach

Our expert team of strategists understand what people are really searching for—which isn’t always what is expected or obvious—and develop search advertising strategies that drive to your business’ unique KPIs and goals. We conduct keyword analysis and create tailored messaging that targets different audiences to bring the right traffic to your site. We also A/B test everything to ensure optimal click-through and conversion rates. And with conversion tracking, we measure and optimize for results that have a real impact on your organization.

Paid Strategy

Paid Strategy

Display Advertising

Display Advertising

Landing Page Creation

Landing Page Creation

Search Advertising

Search Advertising

Remarketing

Remarketing

Website Conversion Optimization

Website Conversion Optimization

Paid Social

Paid Social

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Native Advertising

Social Creative

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Social Graphics

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Composite Photos

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GIFs

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Cinemagraphs

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Animations

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Motion Graphics

Core Elements of a Social Program

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Optimized Platforms

We identify the right social platforms – from Facebook to Pinterest, Twitter to LinkedIn – to find and connect with your audience. We then build custom, optimized brand pages that represent your company on the right platforms for your business.

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Steady Content

Once on the platforms, you must contribute to the conversation there with content on an ongoing basis. We create a steady cadence of highly optimized content based on ongoing analytics that appeals to your audience and drives to your message.

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Targeted Paid

We all share a ton of information about ourselves online that can be leveraged for surgical paid targeting. Using paid advertising, we build an ongoing community of supporters and amplify tailored messages to the right audience at the right time.

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Active Engagement

With all of this in place, we can’t be forget to be social, only pushing messages out. We must engage, with conversation on our owned content, and we proactively look for conversations in the landscape to join and bring value to the brand.

How We Get the Job Done

Analyze the Landscape

Analyze the Landscape

Our paid approach begins with a discovery phase, identifying best-performing ad platforms, types, audiences and creative, before we augment your internal data with our own to form a data-backed strategy.

Designing the Structure

Designing the Structure

Once we’ve developed the research and data-backed strategy, we implement paid campaigns on our selected platforms in a carefully designed structure, that gives us important insight into every aspect of performance.

Agile Optimization

Agile Optimization

We evaluate advertising performance on a daily basis. We allow ads to reach sufficient run time to achieve statistically significant impressions, clicks and conversions, factoring in time of day, week and month.

Integration

Integration

Paid performance doesn’t live in a vacuum. We ensure that social advertising works hand-in-hand with a credible organic presence on social platforms, and test new approaches based on success and learnings in your integrated strategy.

Spark Growth Branding

Branding

We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.

Spark Growth Analytics

Analytics

We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.

Spark Growth Web

Web

We create websites, landing pages and microsites that embody brand strategy, engage our clients’ most valuable audiences, and extend the value of our online activations.

Spark Growth Social Media

Social Media

We find the online communities that drive real, desirable action for our clients end engage them through innovative campaigns and content.

Spark Growth Paid

Paid

We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.

Spark Growth Email Marketing

Email Marketing

Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.

How we’re different

  • We set and achieve actionable business goals, not vanity metrics.
  • We’re a long-term strategic partner that helps you meet business goals year after year.
  • We’re values driven.
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Let’s work together.

Connect with us on your upcoming project or digital marketing activation.