Email Marketing

CAPABILITIES & APPROACH

Our Email Marketing Approach

An effective email marketing program enhances customer and advocate acquisition and encourages repeat engagements with your organization. Our email strategies help to not only increase conversions through promotions, incentives, and strategic calls-to-action, but also to maintain engagement with your customer or advocate base. Throughout our partnership, we develop strategic, actionable email campaigns that effectively support your goals, through content that delights your audience and drives the desired outcome, from sales to downloads to donations.

Setup & Strategy

Setup & Strategy

Email Blasts

Email Blasts

Email Capture

Email Capture

Lead Nurturing

Lead Nurturing

Email Automation

Email Automation

Social Creative

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Social Graphics

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Composite Photos

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GIFs

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Cinemagraphs

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Animations

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Motion Graphics

Core Elements of a Social Program

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Optimized Platforms

We identify the right social platforms – from Facebook to Pinterest, Twitter to LinkedIn – to find and connect with your audience. We then build custom, optimized brand pages that represent your company on the right platforms for your business.

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Steady Content

Once on the platforms, you must contribute to the conversation there with content on an ongoing basis. We create a steady cadence of highly optimized content based on ongoing analytics that appeals to your audience and drives to your message.

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Targeted Paid

We all share a ton of information about ourselves online that can be leveraged for surgical paid targeting. Using paid advertising, we build an ongoing community of supporters and amplify tailored messages to the right audience at the right time.

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Active Engagement

With all of this in place, we can’t be forget to be social, only pushing messages out. We must engage, with conversation on our owned content, and we proactively look for conversations in the landscape to join and bring value to the brand.

How We Get the Job Done

Build Your Audience

Build Your Audience

Through paid advertising, we build your mailing list with real people who have genuine interest in your product, service, or cause.

Driving Action

Driving Action

Through enticing promotions, or engaging emails, we construct a call-to-action for your goal that speaks to your target audience.

Create Loyal Customers

Creating Loyal Customers

Something as simple as a birthday email can go a long way in keeping your brand at the top of someone’s mind.

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Branding

We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.

Spark Growth Analytics

Analytics

We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.

Spark Growth Web

Web

We create websites, landing pages and microsites that embody brand strategy, engage our clients’ most valuable audiences, and extend the value of our online activations.

Spark Growth Social Media

Social Media

We find the online communities that drive real, desirable action for our clients end engage them through innovative campaigns and content.

Spark Growth Paid

Paid

We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.

Spark Growth Email Marketing

Email Marketing

Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.

How we’re different

  • We set and achieve actionable business goals, not vanity metrics.
  • We’re a long-term strategic partner that helps you meet business goals year after year.
  • We’re values driven.
Spark Growth iPad

Let’s work together.

Connect with us on your upcoming project or digital marketing activation.