We finalized the design and development of all campaign assets, and did final testing across the email campaign, landing page with email capture, and social media and homepage graphics.
Final touches were put on the campaign video, and then it was posted on YouTube and leaked to press (many of whom thought the #SelfieShoes were a real product!).
We finalized the additional version in Chinese to launch in that market.
Once we confirmed an appearance on The Today Show and were featured on CNN’s homepage, we began ramping up the Miz Mooz site to handle the extra traffic!
The April Fool’s ‘Reveal’ landing page was launched in the afternoon of April 1 along with the revised email capture campaign offering savings on Miz Mooz shoes.
We reached out on social media to key influencers and target customers encouraging them to share the video.
Once the campaign “tipped” our team heavily monitored the press and social mentions surrounding the #SelfieShoes, engaging with the audience and driving traffic back to the website.