• Spark Growth VisitSweden Homepage


Driving Awareness of Sweden’s Lesser Known West Coast



When considering tourism to Sweden, many people think first or only of visiting Stockholm. However, there are many unique destinations, experiences and shops throughout the country. Visit Sweden engaged Spark Growth to reach and engage U.S. travelers with a creative and cost-effective campaign to highlight lesser known travel destinations in West Sweden and Gothenburg, driving email sign ups and increasing brand awareness.



  • Develop an interactive quiz for users to find their “Dream West Swedish Vacation.”
  • Create customized 3-day itineraries based on the quiz results highlighting West Sweden and Gothenburg’s points of interest.
  • Offer a chance to win a trip to Gothenburg for quiz-takers who provided their email addresses.
  • Create engaging content to promote the contest across Visit Sweden’s social channels, amplify with paid.



  • Average daily reach increased 494% during the campaign
  • Collected 11,304 email addresses
Analytics, Social Media, Website