Mobile

As internet usage trends increasingly towards mobile devices, having a mobile-friendly web page is essential to maximizing your website traffic. 60% of online traffic is now coming from mobile users, but those users may not find your web page as easily as before (1). In mid-April, Google made changes to their mobile algorithm to adapt to the shift in browsing methods. With these changes, mobile-search results now give preference to websites Google deems mobile-friendly, while penalizing those that are not. For the search engine which has traditionally focused on content relevancy, it is a big shift to see user-experience hold such weight.   So, what is mobile-friendly? There are several factors to consider, but the overall emphasis is on having a webpage that, when viewed on a mobile device, fits the screen, is easy to navigate and runs well. To ensure mobile-friendly...

Customers these days can interact with businesses on any number of review or social media sites, and it can be hard for small to mid-sized businesses in particular to keep track of who’s tweeting or writing about their service. Even if you’re consistent about maintaining a strong community on a site like Facebook— replying to comments, messages and questions to keep customers happy with your business— others likely pass by unnoticed, posting on pockets around the web. In 2014, you can keep track of all of it with a social monitoring app we love called Perch.