Testimonials

What makes a good website for a legal firm? Just as there are many kinds of firms and clients, so too there are diverse approaches to legal firm branding and design. When site-building, whether you’re a one-person operation or part of a full-service firm, make sure you’re tackling the following: Establish authority and trust. Clients want to feel like they can trust you. Inspire this security in the information you post on your website. Will your clients feel more secure with testimonials? Clear displays of legal association membership? Media appearances? All of this content can help establish you as an authority, and many firms mix and match when creating a site. Target your audience. Remember that copywriting is as important as design. Will your clients respond better to a casual, clear tone, or will they prefer something more formal? Is...