Strategy

Nothing deters social networks — not even the holiday season. Some of them continue to upgrade their technology and features, while others make bloopers worth marveling at. Check out the latest in the world of social media in this new edition of Spark Bites! Facebook   Facebook launched a Messenger plug-in that can be integrated into third-party websites. This means that businesses are able to not only chat with customers, but also continue the conversation after the customer leaves their website. Another advantage is the whopping reach of the app and the ease of access across all web and mobile devices. That’s another feather in the social network’s already feathery cap.   Clearly under pressure to solve the problem of fake news, Facebook made a misguided trial attempt, wherein it promoted comments containing the word “fake.” As a result, for every feed from...

social_media_circle_nobckgdThe social media landscape is ever-evolving, with networks dying as quickly as they’re born. Similarly, the features on some networks change at the drop of a hat. With Facebook, for example: today it’s cover photos, but who knows what we’ll have this January. The best social media strategies adapt to these frequent feature changes.

The number one thing that you should consider when choosing a social network is the community around it and not the features it has: is your target demographic using it? If not, why are you? Social media is not one-way. It’s about listening as much as it is sharing.

Your product or service will also impact the social networks and services you choose to integrate into your social media strategy. For example, a jewelry creator with beautiful snapshots of necklaces (or a cake designer with gorgeous fondant designs) would find an easier following on Pinterest than a copywriting consultancy with sample copy snippets.

Lastly, remember that while social media is a key component of your overall strategy, there’s no replacement for a strong core site: keep your home tidy first.