Design

When every brand looks the same, do you follow suit or stand out? It all began with Silicon Valley startup brands who came of age, and wanted to be perceived as the big players that they now are in our lives. From Google, to PayPal, to Airbnb, this generation of companies grew from zero to hero at speeds completely unlike the mega brands before them. In the span of only a few years, these up-and-comers came to not only match, but in some cases eclipse, the cultural reputation of past goliaths such as Unilever, Sony and Nestle. EVERYBODY FALL IN LINE! pic.twitter.com/B9JU5nvpMu — OH no Type Co (@OHnoTypeCo) February 13, 2018 With that historic growth came a unique problem. Many of these brands started out with logos created at the hands of scrappy talent with scrappy strategic approaches. To become fully-evolved and established...

Digital properties today face a tricky balancing act with quality and speed: users expect the utmost visual experience to consider a brand credible, regardless of industry, and they expect it to be delivered immediately. When asked what influenced their first impressions of a company, 94% of respondents indicated basing their opinion on the design elements of the company’s home page, while only 6% referenced specific content. Meanwhile, 2 seconds load time is the threshold for website acceptability, with every additional 1 second delay in page response time resulting in a 7% reduction in conversions....