Blog

Quoted from article: Oct. 27 was the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: How can customer care better integrate with other functions across a company, like marketing?#integration How can an organization take the efforts of one or two pioneering individuals and employ it brand-wide?#scaling How can social media be used to mitigate negative posts or a brand crisis? #crisis ...

Food Truck company Coolhaus tweets about off the menu items and special passwords in order to engage customers. This is another example of companies using social media to give their customers a feeling of exclusivity and build a brand that differentiates itself from its competitors. ...

“Overall, intermedia leverages several trends: Viewers are looking for more meaningful interaction with the shows they watch. Stars/celebrities are taking an active role in social media. Content producers are trying to engage viewers in new ways. A burgeoning group of social platforms are catering to various entertainment interests.” ...