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We’re back with the latest in digital marketing news news! Our favorite social networks have doled out some tantalizing goodies this week. Some of the quieter social apps have also announced impactful updates. Go ahead, dive into this week’s edition of Spark Bites!   Facebook   Facebook is testing a new feature called “Your Emoji,” which allows users to overlay an emoji of their choice on their Messenger profile picture. This will be a way for the user to communicate to their friends what they’re currently up to or how they’re feeling. Much like a story, the emoji disappears in 24 hours.   Facebook is planning to expand its video platform, Watch, in order to directly compete with YouTube. The social giant will open Watch to more individual video creators who can post their content for free and monetize it through ads. It also...

Welcome to this week’s edition of Spark Bites! We have a lot to tell you - the world of social networks and paid social has been abuzz with activity. Read on to find out more!   Facebook   It’s official. Publishers have begun rethinking their Facebook marketing strategy after its major News Feed overhaul. Not only are they planning to increase their dependency on paid search and social, but also exploring other platforms. Google and Pinterest currently seem to be the top choices. Can’t say we didn’t see this coming. In fact, we expect paid advertising to see an enormous boom in the coming year. We recommend businesses, big or small, jump on the bandwagon sooner rather than later.   Facebook has banned all cryptocurrency and ICO-related ads, touting them to be “frequently associated with misleading or deceptive promotional practices.” However, the platform has...

Another week flies by and social networks continue their scurry to churn out meaningful updates in the new year. This edition of Spark Bites brings you some very impactful announcements from major social networks. Read on to find out more!   Quickly! - Quickly GIF from Quick GIFs   Facebook   Facebook has acquired Confirm.io, a software that facilitates easy verification of users’ identification documentation. This move is expected to make identity verification and account recovery a much smoother process on the social platform. We also expect that the acquisition will better equip Facebook to weed out fake news publishers - a battle that the social network is perpetually fighting.    Facebook has decided to leverage crowdsourcing to help combat fake news. The social network has put in place a 2-question survey that will appear on the screens of randomly-selected users. The survey will determine if...