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Every Halloween we take the opportunity to celebrate the spooky, the creepy and everything else that goes bump in the night. This time around though, we’re looking back on some downright eerie marketing stunts that left us in unpleasant bewilderment. Here are some of the past year’s scariest social media mistakes! What Were You Thinking?!? GIF from Inconvenientsequel GIFs   1. Dove’s Skin-Color Controversy Dove’s October campaign showing a black woman removing her shirt to reveal a white woman is still fresh in everyone’s minds. Despite allegedly positive intentions, the ad was perceived to be a tasteless allusion to the idea that dark skin is inferior to light, and unfortunately evoked an unsettling history of racist ads in the soap industry. Dove quickly issued an apology for the offense that was caused, and we hope they’ll look more critically at the potential negative connotations...

We’ve been grabbing coffee and saving the digital world, all in a brief hiatus's work. But now we're back with your recommended dose of social media updates in another edition of Spark Bites! This has been a big week for many social apps, what with new food ordering features, beta tests of facial recognition and increased character limits flying around. There’s plenty of exciting stuff going on in the social world -— read on to find out more! Baby Oh Boy GIF from Baby GIFs Facebook Facebook has launched a new “Order Food” feature in the US. It allows you to explore restaurant options in your area for take-out or delivery. Apart from partnering with restaurant chains, the social network is collaborating with other food ordering services so it doesn’t really face competition. So go ahead, stuff your face(book)!   The time has...

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...