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Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...

Being thoughtful about your brand’s digital marketing strategy is even more crucial in the complicated landscape of franchise digital marketing. Spark Growth has witnessed franchises making the same mistakes in their social media marketing and digital advertising strategies over and over....

It’s Friday, meaning that it’s time for another weekly edition of Spark Bites, your weekly dose of all the latest social media updates! We’ve got great news for businesses this week: Instagram is adding some cool new features for business accounts and, most importantly, Hootsuite is FINALLY letting us schedule posts on Pinterest! Read on to find out more....

Welcome to your weekly dose of social media updates in this jam-packed edition of Spark Bites by Spark Growth! This week, Facebook unleashed a barrage of announcements and updates at their F8 Conference. In this post, you’ll find all the most important announcements Facebook made (Spoiler: they’re trying to take on Tinder!), plus all the other latest social media updates that you missed this week....

Welcome to another edition of Spark Bites, your one-stop shop for weekly social media updates! There were a lot of big updates across the board this week: Snapchat introduced a new way to look silly while having fun, while YouTube, Facebook, and Twitter worked to combat hate speech on their respective platforms. Here are all the details for this week’s social media updates....

Welcome to another edition of Spark Bites, your weekly dose of all the latest social media news and updates! This week, some social media platforms slowed down on the updates, but Facebook proved to be the exception with lots of news and updates to share, such as their decision to restart (some) of the app reviews that they are now so, so behind on....

It’s Friday! Forget the weekend, Friday means it’s time for another new edition of Spark Bites, your weekly dose of social media news! This week, LinkedIn’s most recent updates make the social networking site seem like it’s having an aggressive midlife crisis. Plus, social networks continue to react to Facebook’s data misuse scandal. Read on to find out more about all the social media updates you missed this week!   Instagram Instagram is great for staying in touch with friends, family… and making us all look way better than we actually do.The photo-sharing app continues to deliver on this aspect with the rollout of its new Focus feature. This feature uses face recognition technology to sharpen the face and blur the background of a picture in order to make a photo look more stylized and professional. It’s a similar effect that the...

Welcome back to your weekly edition of Spark Bites by Spark Growth! We’ve got a lot of updates to social media platforms this past week, particularly from Facebook, who’s still reeling from their recent scandal. This post also has news on a couple huge new features coming to Pinterest and Snapchat, both of which will be particularly relevant to users who have friends! Hopefully that’s all of you! Without further ado, here is this week’s most important social media news: Pinterest Pinterest just became the hero of a lot of social media fans. The company is introducing a new feed which only shows pins from the people and boards you’ve chosen to follow and—get this—in CHRONOLOGICAL order. Whaat. They will still be keeping the algorithm-based feed as it is, but the new feed will be available in a separate tab called...